The goal of this guide is to help you set up automatic workflows, such as creating and sending personalized videos, talking photos, and more, with HeyGen's integration with Zapier. All of these can be achieved without a single line of code.

Getting Started

Get HeyGen API Key: To access API features, you need to be on the HeyGen Enterprise plan. If you'd like to try it out first, you can use the Trial Token available in your account settings. Learn how to find your API Token or Trial Token here.

Find HeyGen's Zapier Integration: You can locate HeyGen's integration on Zapier by searching for "HeyGen" on the platform or by visiting the HeyGen Zapier integration page.

HeyGen + Zapier: Creating and Sending

With Zapier you are able to create complete automatic workflow of creating and sending personalized videos. Since a video may take 1-5 minutes depending on the length, the best practice is to have at least two zaps: one for video creation and another one for automatically sending the video after it's ready.

The first zap will be triggered when some external condition is met (from other Zapier apps) and it will send information to HeyGen to create a personalized video. The second Zap will then be triggered when the video is ready from HeyGen and it will send the video to external destinations like email, SMS, YouTube, etc (via other Zapier apps).

Zaps for automatic video creation

The first zap will be a trigger for automatic video creation based on some external events (which can be from other Zapier apps).

Zap Trigger: You can set up triggers for various external events, such as:

  • Typeform (new entry)
  • Google Sheets, EasyCSV (new row in spreadsheet)
  • Shopify, Stripe (new customer, new order, ...)
  • Gmail, Email by Zapier (new incoming email)
  • Calendly (new invitee created)
  • And many more...

Zap Action: Automatic video creation on HeyGen: You can choose between "Create a Video" or "Create a Video From Template". The first option offers more flexibility, allowing you to specify the Avatar/Talking Photo ID, text for voice, Voice ID, and background details. The second option requires you to specify the Template HeyGen Video ID and the variables you want to substitute, such as your customer's name from a previous step.

Zaps for automatically sending videos

The second zap will serve as a method to save or distribute your personalized video.

Zap Trigger: HeyGen Avatar Video Triggers:

You can select from HeyGen triggers like,

  • Avatar Video Event
  • Avatar Video Success
  • Avatar Video Fail

Note that, the first trigger will be triggered no matter if the video is successful or failed. If the video creation is successful, you will get a URL to the newly generated video. Otherwise, you will get an error message.

Zap Action: Distribute Your HeyGen Personalized Video: You can then choose from external Zap actions to distribute your newly generated HeyGen video via the video URL from the previous step. Examples include sending it via Gmail or Email by Zapier, adding it to Google Sheets, saving it to Google Drive, or sending completion messages via Slack to your team.

  • Sending it via Gmail or Email by Zapier
  • Adding it to Google Sheets
  • Saving it to Google Drive
  • Sending completion messages via Slack to your team
  • And many more...

Zap Templates for Automatic Video Creation

  1. Generate HeyGen video for new rows added in Google Sheets
  2. Generate personalized HeyGen videos for new incoming Gmail emails
  3. Generate personalized HeyGen videos for new Stripe customers
  4. Generate personalized HeyGen videos for new responses in Google Forms
  5. Generate personalized HeyGen videos for new Typeform entries

Zap Templates for Automatically Distributing Videos

  1. Upload new HeyGen videos to YouTube
  2. Add new HeyGen videos to Google Sheets rows
  3. Save new HeyGen videos to OneDrive

Zap Templates for Monitoring HeyGen Video Events

  1. Send channel messages in Slack for new HeyGen video events

Other Useful HeyGen Zap Templates

  1. Add captions for new HeyGen videos
  2. Create talking photos on HeyGen for new image files added in Google Drive

Additional Tutorials

Check out the following two blog tutorials for more insights into the HeyGen and Zapier integration:


Feel free to email [email protected] if you have any question about our Zapier integration.

What’s Next

Try the HeyGen Zapier integration now by visiting Zapier from the link below. You can start with our Zap templates.